Sometimes, coming up with new content ideas is difficult. You know Google and the other search engines reward consistently delivered, fresh content. This can be a tough situation when the old noggin is not cranking out ideas for new content. Fortunately, you are probably sitting on a gold mine of new traffic right now … your old blog posts.
You can simply repurpose your current posts to make them fresh, giving you new traffic bait without a lot of time and trouble. One huge benefit here is speed. It takes nowhere near the time to rework your old blog posts that it does to create new ones. The following 5 practices are methods that successful bloggers use to create more traffic, without creating totally new content.
1 – Link to other posts and pages on your blog. Google’s spiders love internal links. This is when you link from one page or post of content on your site to another. This simple trick can keep readers on your site longer, alerts your readers to relevant content and also increases the average amount of time each visitor spends on your blog. All of those things are great for SEO, meaning more free organic traffic.
2 – Rework your titles. You may look over an old blog post and think it is pretty fabulous. It might not need any changing. You may have keywords and related words and phrases, your sub-headers move the reader down the page, and you have a strong call to action. Why not just change the title, This is only recommended on posts that you think may be under-performing. There is no need to change something if it isn’t broken.
3 – Once a month, share your most popular blog posts on social media. It doesn’t matter how old they are. Your most popular blog posts are popular for a reason. Each month, get them back out there in the social media trenches where they can go to battle for you.
4 – Lengthen short posts. Did you know that posts of 1,500 words or more drive more traffic than shorter posts, This is free, generic traffic you don’t have to pay for. Beef up the length of your current shorter posts, making them value-rich as you do so.
5 – Improve the readability of your posts. No one likes to read a huge block of text. Break up your content. Add sub-headers. Use underlining, italics, bulleted lists, images and video to make an old, stale blog post fresh and enjoyable.