It makes sense to be concerned about the length of your content. You want it long enough so that you share all relevant information. However, you don’t want it so long that it bores your reader into clicking away. That brings us to the title of this article, “How long should the perfect blog post be,”
In every case, no matter what niche you are in or what you
are writing about, the fable of Goldilocks and the 3 Bears provides the answer.
You probably are familiar with the children’s story in question. One day a little girl, Goldilocks, came across the house of the 3 Bears. She knocks, no one answers, so she lets herself in. From porridge to chair to bed, she keeps experimenting until she finds the experience that is “just right”. The Bears come home and frighten her, she runs away, and everyone lives happily ever after.
What Does Goldilocks and the 3 Bears Have To Do with Perfect Blog Post Length,
Your post length should be just right. It should not be one word longer than is necessary. However, it should not be one word shorter than it needs to be either. This means that before you hit the publish button, you should edit, edit, edit … and then edit some more. Take out any and all fluff. Remove some adjectives and almost all adverbs. Every word, sentence and paragraph should be there for a reason
Get to the point, while also providing some real value. When you think your blog post is ready to publish, read it out loud. Is it just another of the typical types of posts you read on the web every day, If so, go back and make it memorable. Solve a big problem. Read your competitor’s posts. Make yours better, more valuable, in-depth and actionable.
Once you have done that, see if you can’t add more quality, not fluff, and beef your post up to at least 1,500 words. That is the length at which web content shows more engagement and interaction, social sharing and a higher click through rate than shorter content. Remember, don’t add content just for the sake of meeting a particular quantity target.
On the other hand, if you can create a high quality, problem-solving, “better than the rest” post that is at least 1,500 words, with no fluff, you are well on your way to having a quality piece of content that will serve you and your audience well, one that is “just right”.